Snap apps are applications that colleges and universities send out that invite students to submit without paying a fee or writing an essay. Some of the information is already filled in for the student, just to make things as easy as possible…
Students are selected by colleges [to receive these applications] sometimes because they have shown an interest in the school by visiting or seeking information, while some schools target students with high test scores or some other academic honor…
Some struggling schools have turned to the “snap apps” to attract more applicants to stay alive. It is one way for schools to reach a cohort of students who might never otherwise know about a particular institution. And some schools give some credit to “snap apps” for widening their college pool.
There are, though, many schools that send them out simply to increase the number of applications they receive so they can brag about it.
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