The NY Times reports:
Though the world of print is receding before a tide of digital books, blogs and other Web sites, a generation of college students weaned on technology appears to be holding fast to traditional textbooks. That loyalty comes at a price. Textbooks are expensive — a year’s worth can cost $700 to $900 — and students’ frustrations with the expense, as well as the emergence of new technology, have produced a confounding array of options for obtaining them…
According to the National Association of College Stores, digital books make up just under 3 percent of textbook sales, although the association expects that share to grow to 10 percent to 15 percent by 2012 as more titles are made available as e-books.
In two recent studies — one by the association and another by the Student Public Interest Research Groups, a national advocacy network — three-quarters of the students surveyed said they still preferred a bound book to a digital version.
Many students are reluctant to give up the ability to flip quickly between chapters, write in the margins and highlight passages, although new software applications are beginning to allow students to use e-textbooks that way.
“Students grew up learning from print books,” said Nicole Allen, the textbooks campaign director for the research groups, “so as they transition to higher education, it’s not surprising that they carry a preference for a format that they are most accustomed to.”